Serena Software kicked off its Chicago developer conference on Monday
by making available a software-as-a-service mashup exchange that enables
its partners to build, buy and sell business mashups. Mashup Composer
is a Web 2.0 tool that enables users to visually design mashups that
automate business activities. Presented as one of the highlights at
the Serena xChange conference, the tool is designed to address projects
that individually are too small to warrant dedicated IT support. Mashups,
which have previously been the sole domain of specialist Web developers,
combine data from multiple sources to create an integrated Web
application. Also referred to as "custom applications," business mashups
are sometimes lauded as being capable of bringing gains in productivity
and creativity without burdening the IT department. More Information
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