Harvard Business School professor Andrew McAfee believes that wikis,
blogs and social networks will be combining with Web Services and
Ajax in the corporate world to form what he calls "Enterprise 2.0."
Enterprise 2.0 has the potential to be an IT and corporate game changer
McAfee told Sonny Singh, senior vice president in the Industries
Business Unit at Oracle Corp. in a Webcast last week. McAfee answered
questions about Enterprise 2.0 from the Oracle executive and audience
members at the event previewing Oracle's plans to integrate Enterprise
2.0 into its middleware, service-oriented architecture (SOA) and
business process management (BPM) offerings. Enterprise 2.0 will be
a theme at the Oracle OpenWorld conference in San Francisco next
month, the executives said. McAfee said he first realized the
potential of Web 2.0 technologies to become an Enterprise 2.0 platform
while studying more traditional corporate software applications
including ERP, BPM, supply chain management and customer relationship
management (CRM). At first, he was skeptical about the value of Web
2.0 for business, but hands-on experience convinced him that it had
potential. More Information
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