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Saturday, March 22, 2008

Quark Delves Into Publishing Workflow

Publishing software company Quark has introduced new software poised to
help tame increasingly unwieldy publishing production routines. Quark
announced the release of DPS earlier this month, at the AIIM
International Exposition and Conference in Boston. The newly released
Quark Dynamic Publishing Solution sets out to confront a growing
problem experienced by organizations that publish a lot of material --
that of keeping track of the material as it is used across different
media... Design publication tools such as Quark's QuarkXPress and
Adobe's InDesign have been ill-suited to reformat designed material
for the Web, so the process of moving printed material to the Web
tends to be a time-consuming and sometimes still manual process.
According to the product description: "Quark Dynamic Publishing
Solution Quark DPS consists of multiple software components, including
desktop tools for creating content, and server-based technology for
automating publishing workflows. It is based on open standards to
allow for easy integration with enterprise content management systems
and other business applications. Dynamic publishing automates the
creation and delivery of information across multiple channels, from
print to Web, email and beyond. It allows users to create reusable
components of information that can be combined to create various types
of documents for any audience. Dynamic publishing automates the page
formatting process allowing for the production of print, Web, and
electronic content from a single source of information. Quark uses XML
(Extensible Markup Language) as the underlying data format for your
information because its capabilities line up perfectly with dynamic
publishing's requirements. XML lets you break down your information
into components of any size that may be useful. For example, an
article might include a title, subtitle, and body copy, which itself
might consist of a number of components such as paragraphs. Some of
those components may be reused across multiple articles or documents,
thereby enabling you to create a single source where one change can
update many documents. In addition, XML enforces the absolutely
consistent structure that makes automation possible. Without this
consistency, the only option would be to continue the labor-intensive
effort of hand-crafting pages indefinitely. XML allows information to
exist independently of its formatting. By applying formatting separately,
through an automated process, XML-based information can easily be
published in multiple formats and multiple types of media..."

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